The onset of the coronavirus lockdown was a turning point for many companies. While many would have hosted the occasional virtual events before this time, the lockdowns forced business to turn to virtual events to stay connected with clients and provide a pathway for communicating… Read More »ROI of Virtual Events

In a recent discussion with marketing managers, the group was asked to identify the biggest hurdle to effective use of multimedia in their organisations. Two themes emerged.   A lack of resources, and a lack of clear strategy. While resources can be brought in, strategy needs… Read More »Game Plan for Creating Effective Multimedia

The Zoom concept During the lockdowns, Zoom became a household name.   Although not everyone would have used the actual Zoom platform for their video conferencing, the term became synonymous with easy face-to-face contact.  A timely solution when in-person meetings were not possible. Searches for “zoom”… Read More »Beyond Zoom – What are the Alternatives?

I set out in earlier posts to consider 38 ideas for engaging webinar audiences. If you have already read part 1 and part 2 in this series … welcome back!  Here is the remainder of the list … Virtual tour: Your audiences want to get to know you.   A virtual… Read More »Keeping webinar audiences engaged (3 of 3)

This post is the second in a series of 3 about how to keep audiences engaged throughout your webinars.   It is not uncommon for audiences to start dropping off just a few minutes into the programme, or even 30-50% abandoning your webinar towards the last… Read More »Keeping webinar audiences engaged (2 of 3)

There are no secrets to success. It is the result of preparation, hard work, and learning from failure. Colin Powell What is your audience looking to gain from attending your webinar?   The next few posts will cover 38 ideas to help you prepare your next… Read More »Keeping webinar audiences engaged (1 of 3)