Corporate Events in 2024: Trends to Watch
Let’s dive into some trends that we see shaping our event calendars this year.
Better webinars: attracting repeat audiences
Getting clients to attend your webinars on a regular basis will increase brand loyalty and visibility. It also opens the door wider for doing business. Creating a following will be down to several factors, not least how interesting the topics are, who is speaking and… Read More »Better webinars: attracting repeat audiences
Better Webinars: Making Production Easier
Experienced event organisers may be surprised about the complexity that is involved in delivering a webinar or virtual event. While there are often fewer logistics involved than in a physical event, there is a greater reliance on technology and any production problems can have a… Read More »Better Webinars: Making Production Easier
Better Webinars: Ideas for Engaging your Audience
According to some data, the use of webinars grew by 300% following the pandemic. With restrictions of personal contact and travel, webinars provided a much-needed platform to conduct client meetings, make sales and servicing presentations and continue business as usual. But while many clocked up… Read More »Better Webinars: Ideas for Engaging your Audience
Audience Engagement at the Push of a Button
Audience engagement has long been synonymous with voting or polling at live events. As events have moved into the digital sphere, polling still remains a tool that event planners can use. Many new audience engagement apps seek to deliver innovative ways to make programmes more… Read More »Audience Engagement at the Push of a Button
Live or Pre-recorded??
When planning a virtual conference or webinar, this is often one of the first questions to answer: Should we go “live” or “pre-recorded”? Which is better? The answer is, as is often the case, “it depends”. The truth is that there are benefits and drawbacks… Read More »Live or Pre-recorded??
Digital events require different skills
If you have hosted or participated in a virtual conference over recent months, you will have likely experienced that engaging audiences through digital events is different from in-person events. Audiences will likely have your presentations streaming while also answering emails, taking calls or plotting out… Read More »Digital events require different skills
Finding inspiration for new content
As many as 60% of marketers are reported to struggle at times with generating fresh content. This is true even more so in recent years, when many companies have slowed their activity, first in the wake of the Coronavirus pandemic and then due to economic… Read More »Finding inspiration for new content
Video – the marketer’s best friend?
Video as a marketing tool has seen sustained growth in recent years. According Hubspot, 85% of businesses use video as a marketing tool, and 92% of marketers who use video say that it is an important part of their marketing strategy. As a marketing and… Read More »Video – the marketer’s best friend?
Storytelling for Multimedia
In recent years, content marketing has become the focus for many marketers. Businesses want solid content that engages an audience. Something that adds value but also adds interest and top of mind recall. There is likely no better place to start than with a good… Read More »Storytelling for Multimedia