As many as 60% of marketers are reported to struggle at times with generating fresh content. This is true even more so in recent years, when many companies have slowed their activity, first in the wake of the Coronavirus pandemic and then due to economic pressures. Less activity led to less news to report, less content to share with clients.
For many reasons, it is better not to publish content if it holds little value. If the content does not connect with your target market, there is a risk that potential clients look elsewhere to find value. Less is more, if you make it count.
Good content, on the other hand, is relevant and of value to the reader. It will likely communicate key messages about your company, products or services, and show the benefits you bring to your clients.
Where to start?
Good content is an important ingredient for Return on Investment (ROI). It extends the conversation that you have already started through your brand story and it bridges the gap that exists between you and your market.
If you have developed a content calendar that aligns with your product launches, servicing schedules and marketing plans, you will likely have a good sense for what your new content should focus on.
But if you are in need of some inspiration to meet a looming deadline or fill a gap in your content flow, here are a few ideas. These will work for newsletters, blog posts, video releases as well as webinars and virtual events.
15 Ideas to inspire your next content piece
- revisit content themes or discussions that received a lot of interest in the past
- respond to questions your sales team has received from clients
- return to feedback received through event questionnaires
- conduct a poll – this can give you content for 2 pieces 😉
- add perspective to industry news that is making headlines
- provide updates to company announcements made in previous quarters
- announce any recent awards or accomplishments won by you or a strategic partner
- report on research or trends that have been identified by your team
- give a behind-the-scenes view of what makes your company unique
- conduct an interview with one of your executives
- write about the social impact you company is making
- repurpose a recent conference or webinar presentation
- record a virtual visit to your offices
- invite a colleague or client to be you guest author
- ask your subject experts what is on their minds
Signet Marketing helps businesses improve the quality and ROI of their video content and virtual events. Contact us to explore what we can do for you.